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The 3 Stages of Data Analytics: How Data Transforms Business From the Ground Up

There is an immense amount of opportunity to be unlocked in your business by data. Everywhere we turn, new tools and innovations are hitting the market promising deeper insights, faster processes and smarter decision-making. We also have more data to work with than ever before. We can collect data from...


By Dan Rundle

There is an immense amount of opportunity to be unlocked in your business by data. Everywhere we turn, new tools and innovations are hitting the market promising deeper insights, faster processes and smarter decision-making.

We also have more data to work with than ever before. We can collect data from anywhere, during any interaction. This allows us to reach unprecedented levels of customization and analysis, transforming the way we serve customers and create strategy. 

In 2019, people generate billions of data points in the form of emails, messages, tweets, searches, and Facebook posts every single day. Our cars alone generate 4 Terabytes of data on a daily basis, and connected machines, mobile devices, and IoT applications add to the deluge. Companies use this data to customize marketing efforts, automate processes, predict behavior, track supply chain activity, and more. 

But that’s not the whole picture. Reports, information, and insights ...