The Mint Museum, based in Charlotte, N.C, is uniquely positioned as one of the elite art museums in the southeast. It is renowned for its unique collection of American art and its world-class collection of craft and design.
The Mint Museum’s website is a key part of its marketing and promotion strategy. The site garners over 1 million page views a year, and most visitors view multiple pages on the site to interact with art and find happenings they can participate in.
In 2015, Worthwhile converted The Mint Museum’s site into the Django platform. The Django CMS gave the museum’s team more open capabilities to accomplish the things they wanted to do, and also positioned MintMuseum.org to succeed now and in the future.
The Mint Museum received a grant from three major foundations to create an online space to encourage the next generation of museum goers to engage with art and with each other through its NexGen Mint initiative. Worthwhile helped the Mint Museum’s NexGen team take its initial idea for a blog and transform it into a user-friendly yet simple space that encouraged conversation of this generation.
The Mint Museum collaborated with Worthwhile to create a strategy for the NexGen microsite, and then Worthwhile took this vision and developed a cutting-edge social mashup page that included Twitter and Facebook posts, comments, and user-contributed videos and blog entries.
The Mint Museum’s website is compelling because it provides engaging online access to the museum’s collection database. This lets users decide what art they want to see before they even arrive.
This online collection database is powered by a software integration with the EMu Museum Management System. This software, specific to the museum industry, stores all the data about art. However, EMu does not provide a natural way to display this information online in a user-friendly way.
Worthwhile used the existing EMu API as the starting point, and then created custom interfaces that reorganized the information in the collection database so it made sense to site visitors. The result is a powerful web app that engages users and ultimately spurs them to visit the museum.